Paymentwall now provides payments for Etude House, a top Korean beauty brand that is well-known to many all over the world.

Etude House was founded in 1985, and in 1990 it was incorporated by Amore Pacific Group – a South Korean holding that operates over 30 beauty, health, and personal care brands (Laneige, Innisfree, Sulwhasoo, Mamonde, and more).

It’s Chopin’s practice song that inspires the philosophy of Etude House. Just like Chopin’s “Etude” helps perfect the mastery of performance, Etude House products help makeup beginners discover and master their true beauty.

Today, the company has over 400 offline stores worldwide and a few global websites. With support from Paymentwall, Etude House fans worldwide will now be able to purchase their favorite cosmetics via any of 200+ supported payment methods and in any of 36+ currencies. Through this partnership, Etude House can now attract even more customers globally.

And there’s even more! Along with a wide range of payment methods in over 200 countries worldwide, Etude House also gains 24/7 live customer support for all payment-related questions from an experienced team of Paymentwall experts.

“Korean beauty brands are world-famous for their exceptional quality and efficiency,” says Honor Gunday, CEO of Paymentwall. “We are happy to support Etude House’s global expansion and to make its products even more accessible for consumers all over the world.”

Paymentwall has been helping South Korean brands to sell globally since 2015 when the Seoul office was established. Etude House isn’t the first beauty brand enabling payments with Paymentwall. COSRXCLIOWISHTRENDFingersuitOutinFutures have already boosted their sales with us. Don’t hesitate to contact Paymenwall at to discover how we can help you on your journey to global success!