LISBON, PORTUGAL – Mobiamo, a global mobile carrier billing platform, has partnered with Vodafone Portugal, to provide mobile-savvy Portuguese shoppers a more convenient way to pay online.
“Consumers can now enjoy a personalized shopping experience using their mobile phones as a payment vehicle – anytime, anywhere. With Mobiamo, the shopping experience in Portugal has been made more convenient — and more fun,” said Eugene Bochkov, Product Manager of Mobiamo.
Introducing the option for carrier billing gives merchants the opportunity to monetize Vodafone customers. To complete a purchase online, they can now use mobile prepaid amount or get invoiced via monthly plan.
With only 30% credit cards penetration rate, Portuguese online shoppers rely on alternative payment methods. Nearly everyone in Portugal is using a mobile phone, allowing companies operating in Portugal to widen their share in the €2.9billion e-commerce market with mobile carrier billing.
The integration will also help over 50,000 international businesses working with Mobiamo outside of Portugal to reach Vodafone Portugal customers. Mobiamo has established relationships with major players in the digital space such as Bandai Namco, IMVU, Youzu, Wargaming, and Corel, that can now connect to the Portuguese market.
Mobiamo, which has been rapidly growing its operations in Portugal for the past three years, is highlighting the integration as a massive venture.
Mobiamo is a global mobile carrier billing solution which allows online businesses to accept payments from any mobile phone user on a global scale. Mobiamo supports Direct Carrier Billing and Premium SMS Billing, allowing users to purchase digital goods and services. The company has over 240 mobile carriers connected to the platform in more than 80 countries.