As a hotel owner, figuring out how to give your guests a pleasant stay should (and will always) be your priority. That is, if you manage to get people to check in at your hotel in the first place.
To help you out, we’ve compiled a list of short yet effective tips to let your customers have a satisfying booking experience (plus for you to optimize the process) in your hotel:
Time to know yourself
Rather, get to know more about your hotel. Find out what makes your establishment stand out from the rest. Here are some questions you may want to ask yourself: What are the unique activities you have? What do you have that other hotels don’t? Why should people check in at your place? Would you yourself book a stay? By getting to know your hotel’s identity, you’d be able to find out the best way to market to your customers.
Know your guests
Get to know what kind of customers will stay in your hotel. Find out about their hobbies, their interests, and reasons why they’re staying over. Knowing your market will help you create campaigns to reach out to them, and develop processes to make them enjoy their stay more.
Customize your promos
After identifying your hotel’s identity and your target market, you can then create promos that will best engage your customers. Your promos can be created to push people to start the booking process, or be part of the booking itself (ex. free discount coupon when you book during these dates).
Optimize payment process
Another way to maximize the revenue of the hotel booking process is to provide more payment options for your guests to choose from. This offers convenience for your customers, and may potentially open more opportunities to new clients. Having multiple payment options allows you to tap into a larger market, especially in countries where users are accustomed to use alternative payment options. Additional payment options that you may want to consider during the booking process include debit cards, prepaid cards, ewallets, bank transfers and mobile payments.
Respond fast
As part of the booking process, make sure to keep a help line available for your customers to reach you. This way, you’ll be able to respond immediately whenever they have any questions, and build a relationship with them.
Be visible
Invest in quality internet marketing to make your hotel booking link visible on search engine results. Directly tied to this is the need to have a blog for your market to check for updates on your hotel, which should provide a link to a booking/buy button. Make sure to have original and quality content on your blog – not only does this help on making your site more visible online, but it will always guide customers on how to check in at your hotel.
Cross-platform experience
Make sure that your guests get to book on different platforms. Having your site accessed on both mobile and web platforms gives customers a more convenient experience to explore and make a reservation.
Integrate Paymentwall
All the tips mentioned above can be done by having Paymentwall integrated in your hotel’s booking process:
Branding – checkout pages can be customized to fit with the hotel’s image.
Marketing – take advantage of Paymentwall’s marketing tools that will help you activate promotions and set up discounts in no time.
International payments – multiple payment options like credit cards, debit cards, prepaid solutions, mobile payments and more are available for your guests.
Cross-platform – set-up payment/booking solutions on multiple platforms. Paymentwall is also working on an iPad solution which will allow hotels to offer local payment options to guests when they check in.
With Paymentwall processing booking payments, hotels can give more payment options and promos for guests. And with more options to choose from, hotels get more guests to check in.
If you are managing a hotel and want to maximize business revenue, send us a message at bizdev@paymentwall.com. For more tips and news on business monetization, visit our blog.